RE-MARKETING & RE-TARGETING
What is Re-marketing & Re-targeting?
Remarketing is a powerful way to improve ROI and increase conversions by marketing to people who have all ready visited your website. This is an extremely valuable technique that targets an audience who already has a level of comfort and recognition with your brand. You can even precisely target just those who have visited a specific page or even certain tabs on your Facebook business page! This allows you to develop very niche advertising and market it only to those who are the most likely to respond. When utilized correctly, increased conversions and return on your advertising dollar should follow. How do you get started retargeting your site visitors? Mannix Marketing will work with you to determine how to build an Adwords remarketing campaign that will drive customers back to your virtual door.
- We’ll work with you to determine who to target. Should it be anyone who visits the website, or just a segment of the audience that have reached specific areas of the site? Should we target your Facebook visitors? It might be one, or a combination of many, depending on your needs.
- What ad copy should be used in your remarketing ads and where should we display them? By utilizing highly focused ads, we can build an added level of precise targeting. Then we can determine which ads should display on what websites within the Google Display Network. This level of precise targeting is unique among other marketing efforts, allowing for increased conversions and excellent control over your advertising dollars.
Why is Remarketing effective?
If a user clicks one of your remarketing Ads to return to your website, they’re very likely to interact with your site. The second time around they know what to expect, so if they didn’t intend to interact, they wouldn’t click on your Ad. So a well optimized remarketing campaign can be extremely profitable.
Where do Re-marketing Ads show?
Google - Search and Display Network
3rd Party Ad Networks like Adroll, Retargeter
Re-targeting
Retargeting is most often used to describe online ad placements and display ads, served based on a user’s activity on your site. A user comes to your site, a cookie’s set and you can now target ads to them on other sites they visit, hence the term retargeting. What makes retargeting so appealing is that it’s done through third party networks like AdBrite and the Google display network, giving you the opportunity to reach users wherever they are, on millions of sites.
Within the realm of retargeting, marketers can choose from a variety of different channels/targeting strategies as well. This great infographic from Chango summarizes the 7 different types of effective retargeting available:
Compared to non-retargeted display campaigns, retargeting campaigns can have significantly higher engagement. A recent MarketLand article explained, “It’s not uncommon to see amazing CTRs with retargeting, anywhere from 0.30-0.95% – which is 3-10x higher than the industry average.”
We will help you target the right customers at the right time
Remarketing allows to you show ads to people who have visited your website or used your mobile app before.
When people leave your website, remarketing helps you reconnect with them by showing relevant text and banners ads as they browse the web, as they use mobile apps, or as they search on Google. You’ve seen this before right? You’ve gone to a website one day, and the next day you see that website’s banners all over the internet. Some might some it annoying, but the fact is it works wonders! Even Titan PPC uses remarketing to capture new clients and leads that have come and gone.
People visit your website
Your potential customers are added to your “Audience”
Your potential customers see your ads as they browse the web
They click your ad and come back to your website
The benefits of Adwords remarketing campaigns are as follows:
Easily reach people: Yes! You can reach people easily and interact with them when they are most likely to buy products that you are selling. You are likely to connect to those people who are searching for your products using mobile apps or visiting other websites. This campaign helps drive the people to your mobile app or website when they are most engaged.
Campaigns at an affordable budget: These campaigns are not going to make a hole in your pocket. You can opt for the price that suits you best. Our experts will guide you through this process and help you manage the marketing campaigns.
Better insights of your marketing campaigns: Our experts will share reports on the marketing campaigns and its performance thus helping you to understand how much effective your campaigns are.
Our marketing gurus will guide you to harness the benefits of Facebook Remarketing and Google remarketing campaigns and reach your customers that will in turn maximize sales. Our services ensure that visitors that visit your website after clicking on an advertisement make a purchase.
We have a highly knowledgeable and dedicated team that consistently work on remarketing campaigns that include creating animated image, text ads, videos and also placing of cookies so that you could locate your visitor easily. The ultimate objective of our service is to help your business grow by reaching those people who show enough interest in the products and services that you deal in.
So, make the most of the benefits of remarketing campaigns and let your business grow. To know more about our services, please write to us!