SOCIAL MEDIA MANAGEMENT
What Is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising. We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business’s social presence.With these tips, you can begin developing your own social media marketing expert plan.
Social Media Marketing for Businesses
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Results Driven Social Media Marketing
Facebook, Twitter, Instagram and many other networks are simply a part of daily life for millions – in fact, billions – of us. The ubiquitous use of Facebook extends to more than a quarter of the earths population- that’s more than 2 billion active users.
With such a far-reaching scope, it’s no wonder that these networks have become such a valuable tool for businesses. If you’re not posting on Facebook, trending on Twitter or sharing pictures on Instagram, you’re behind the times – but we can help.
Effective social media marketing is about much more than just posting. Understanding proper optimization on social networks is a nuanced and delicate thing. What works for one brand may not be best for your brand.
Attract Your Audience
Engage Your Audience
Grow Your Audiencee
What makes your customers tick? Targeting the right audience is a critical, but often overlooked phase of effective social media marketing. If you don’t know who your customers are, how can you reach them? Mainstreethost social media campaigns start, by identifying and targeting your best audience.
Social media users want to be engaged, which means they want to see intriguing and relevant posts that appeal to their interests. Our social media marketing team understands this need and works with you to make your brand effective at connecting with your audience.
Cultivating an audience online is more challenging than ever. With so many social outlets, complicated algorithms and restricted exposure, it’s hard for business owners to find the time to manage social outlets effectively.
Social Media Campaign Management
Social media campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:
FACEBOOK ADVERTISING
Facebook advertising campaigns allows for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site. Do you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.
HOUZZ ADVERTISING
Houzz marketing services are a great way for home improvement companies like remodelers, architects, and builders to connect with customers who are looking for home improvement ideas. Houzz Pro+, the network’s paid platform, allows you to increase your photos and visibility, get more insights about your profile, and choose multiple categories and service areas.
YOUTUBE ADVERTISING
YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
LINKEDIN ADVERTISING
LinkedIn advertising services allow you to engage with more B2B customers. About four out of five LinkedIn members drive business decisions, and members have 2x the buying power of other social platforms. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
TWITTER ADVERTISING
Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
Our Social Media Marketing Process
#1;Assign a Dedicated Social Media Manager to Your Account
You will be assigned a dedicated social media manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.
#2: Develop a Social Media Strategy that is Specific to Your Business
The first step we will take with your campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your campaign to show you the roadmap to success.
#3: Develop Content Calendars and Advertisements
Once you agree on the strategy we develop, we will start execution. We will develop social media content and advertisements unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.
#4: Growth Optimization and Daily Maintenance
Our social media marketing services includes daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your channels.
#5: Reporting and Communication
Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s progress at any time. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.